This is Japan


This is Japan (so beloved by Europeans)
Isetan Mitsukoshi, a Japanese chain of stores, has commissioned me a series of photos focused on observing and documenting
some aesthetic and cultural aspects of Japan that attract Europeans.

I spent a dozen days exploring mainly the Tokyo area, Hitachinaka and Kyoto.
I focused on colors, as I'm used to work with, and the atmosphere of Japanese environments,
the urban and the natural one.
I even made a video report of this experience, here below.

A story made w/

client | Isetan Mitsukoshi

agency | Up Inc. Tokyo